When you own the business and want to get the new customers or sell some specific product, the best way to improve your results is to create a landing page which will help you to convert visitors into customers. There are a lot of ways to create it but one of the easiest and affordable ways for most business owners is using a special landing page constructor.
Automatic Marketing & Sales Funnel System Clickfunnels vs Leadpages vs Optimizepress .Which One is the Best ?
Leadpages, Clickfunnels, and Optimizepress are considered the best instruments on the market. You will be able to build an efficient landing page, in some cases, in a few minutes. They provide a lot of convenient tools and a lot of capabilities.
Which of these services should you prefer? Which one of them is the best? We are going to dive into the topic and compare Clickfunnels vs Leadpages vs Optimizepress. In the end, you will be able to choose the most suitable product for your business.
What is landing page and why may you need it?
A landing page is a page or a mini website created to motivate users to do some action or to buy specific goods. It is often used to offer a service or sell a specific product.
Landing page tasks
- Sales growth — due to attractive design, specific information, advertising texts, high-quality images.
- Collect information — subscribe to mailings, collect contact data of potential customers.
Sale Landing Page with Email Funnels example : http://wrapbootstrap.com/preview/WB00J8263
Email Landing Page Examples : linkedin.com
When is it worth developing a landing page?
- If your site shows low conversion rates, and many buyers leave without making a purchase, but there is no money or time to develop a new site.
- If you have launched a new product and need to present it in the best possible way and focus on contextual advertising.
- If there are specific narrow marketing tasks that are problematic to reach the main site.
Landing pages give conversion rates from 2% to 10%, which is significantly higher than the performance of regular sites. Thus, the customer gets significantly more sales.
Landing page advantages:
- Very fast development and low cost.
- A strong motivation for the visitor to perform the desired action — there is no distracting information on the page.
- Ability to experiment with improving the landing page.
What can these landing page constructors do?
Drag and Drop Landing Page Constructors
The main feature of Optimizepress, Leadpages, and Clickfunnels is to help any user to build an attractive landing page to promote the goods or services to a wider audience. The page can be dedicated to almost everything: digital and physical products, services, regular or one-time events, webinars, invitations, etc.
There are templates for each type of event or product. Each template can be easily modified and customized. So, you are not limited to the basic functionality of the platform. Additionally, all three platforms provide an integration with third-party services and applications including payment services, mailing lists, and a lot of others. The user is able to control everything related to the visitor’s activity.
So if you don’t really need a powerful instrument to increase the conversion rate no matter what you offer to your customers, Clickfunnels, Leadpages, and Optimizepress are the greatest instruments for you and your business.
Deep Analysis for Alternative for Leadpages vs Clickfunnels vs Optimizepress
Now let’s review each service in details. We’ll start at Leadpages.
Leadpages Landing Page Creator for Beginner
Leadpages is one of the most popular landing page constructors with a wide range of necessary instruments to build and support it. You do not require your own server to publish the created landing page, but you can copy it to your website or integrate with the WordPress plug-in.
When you use the service for the first time, the system will ask you several questions to understand why you are going to use Leadpages. Then it will offer the matching templates which will suit your needs the best. It helps to sort the templates very fast.
Moreover, you are able to browse all several hundred templates manually and filter them by category. You are not limited to the templates that suit your needs, but you are able to watch all available options. Additionally, Leadpages offers to sort all the templates by the date of edition or the highest conversion rates.
Leadpages Opt-in forms
Besides landing pages, this service also helps to create Leadboxes. You are able to add an opt-in form to the landing page or insert it into the regular website. The forms can be activated by time and triggers, as well as image links, bottoms or text field.
Also, to create the Leadboxes, you are able to use the drag and drop editor, use email plugins and other third-party applications.
Leaddigits allows visitors to opt-in via the SMS messages instead of online form.
If you require additional templates, they are available to be purchased. But we must admit that Leadpages provides enough free templates for almost anything you need. You will get everything for a quick start.
Leadpages Template editor
The latest Leadpages version provides the best drag-and-drop experience. A visual builder is very modern and attractive, with clear and intuitive user-friendly interface. To edit an element, it is enough to just click on it.
No matter what template you use, you are able to add any number of sections, elements, and widgets. Then you may save your changes as a custom template.
You can also use the traditional editor to modify the standard templates. it is not so user-friendly as a drag and drop version, but anyway it helps to edit any section in a few clicks. Besides it’s not that convenient, it is still very powerful.
When you finish question the landing page, there are several options where to save it:
- a stand-alone page on Leadpages server;
- Facebook page;
- your own hosting.
Leadpages Drag and Drop Template editor
Leadpages Reporting and optimization tools
Leadpages automatically tracks your page views and conversion rates. Additionally, you can integrate the third party tools like Google Analytics. so you’re able to control the visitor’s activity.
Split tests will help to create several versions of the landing page and then compare how efficient each of them is. You will be able to control their traffic and amount of page views.
Leadpages Integration options
Leadpages Can be easily integrated with the most efficient third party services which provide webinar capabilities, marketing instruments, payment solutions, and even WordPress integration. Please keep in mind that some of them are available only in Advanced plan.
Leadpages offers 3 packages with a different set of available features:
- Standard: $37 per month ($25 when you pay annually).
- Pro: $79 per month ($48 when you pay annually).
- Advanced: $199 per month (available only on annual basis).
To keep your pages always online, don’t forget to prolong the subscription in time. However, not any plan limits you to the number of unique visitors. Each subscriber can access all the templates. Each new level opens some locked features.
OptimizePress Membership Site & Landing Page Creator
OptimizePress is a landing page constructor for WordPress with lead generation functionality. At the moment, it is provided only as a plugin. However, you can get SmartTheme with basic Optimizepress functionality. Despite it is supported by most WordPress themes, weird ways to contact the development team to avoid some compatibility issues. So if you’re looking for a landing page based on WordPress, OptimizePress is a great solution.
OptimizePress Landing page templates
As OptimizePress is not a stand-alone service, you will have to manage your landing page via the WordPress dashboard. Before the start, you may watch some learning videos. After that, you will be able to create a new page. There are many templates divided into several categories. Besides landing pages, there are thank you pages, opt-ins, webinars, and sales pages.
The templates are quite attractive but not that impressive as Clickfunnels and Leadpages. They can be easily modified, although they are focused on specific needs.
There is no built-in conversion rate data, but you can easily integrate the third party plugins. Moreover, you will be able to get the new templates in the template market.
OptimizePress Template editor
When do you decide which template to use, OptimizePress will Orange its live editor to customize it. It is not convenient as most competitive or even the best WordPress page builders, but at least it provides all the necessary features and tools. You can change icons, fonts, texts, widgets, page elements, as well as add a button, timers, boxes, pricing table, audio and video files, testimonials, etc. Pretty good selection of these elements will let you customize the landing page in your own taste. If you want, you can integrate the elements from third party plugins. The subscribers get much more elements available only for premium users.
All these elements will let you customize the built-in template according to your needs. OptimizePress provides a unique experience for every user be it a beginner or an experienced one.
OptimizePress Reporting and optimization tools
You are able to add a lot of analytical plugins. WordPress platforms provide a lot of them, on any taste. You can add them on WordPress dashboard as well as on the OptimizePress itself. IT support almost all WordPress plug-ins for analyzing the user’s behavior.
At least some of the plug-ins are available through the OptimizePress dashboard. You can easily connect your landing page to Google Analytics or similar services and track all the webpage activity.
Experiments module allows to analyze the several version of the page and to compare how the traffic is distributed among them. The tool is not that convenient as the competitor’s ones but it is quite enough to get all the minimal info. It will help you to choose which page is better and more effective, and which one attracts more visitors which convert to leads. Anyways, the tools are quite effective.
OptimizePress Integration options
OptimizePress can be easily integrated with the most popular services available on the market. They include mailing lists, payment modules, or analytical tools. You can also manage all the active users via OptimizeMember module.
The pricing model is a bit different from the competitors. When they offer subscription plans, in OptimizePress you pay only once. So, there are three plans:
- Core: $97 for three websites.
- Publisher: $197 for ten websites and extra features.
- Pro: $297 for 30 websites and unlimited features.
You do not have to pay for the service each year or each month, so it is much more convenient for some users. Also, you can get an additional package paid annually. With it, you can get more templates and access OptimizeLeads software for lead generation.
ClickFunnels Funnel & Landing page Creator by Russell Brunson
ClickFunnels is the most advanced service. We would say it is more all-in-one solution rather than only landing page constructor. The company positions itself as a service for creating the sales funnels. You just choose the final goal and achieve it step by step.
You do not require a website, because all the pages are stored on ClickFunnels hosting. You can also integrate payment options as well as tools to manage the visitors and active customers. However, ClickFunnels does not provide SMTP service so you will have to get your own one.
Compared to other services in the list, ClickFunnels is the most expensive one. But it provides the widest range of features. Let’s see whether it suits your needs.
ClickFunnels Landing page templates
Before you choose the landing page template, ClickFunnels will offer you to select a sales funnel. There are several presets for different purposes. What do you expect to get from your landing page? Choose the correct one, and the service will help you to improve your sales, launch the event, hold a webinar, create an email list, email form, etc.
ClickFunnels provides a lot of videos explaining all the aspects of creating the sales funnel. Feel free to create your own funnel, as well as get the one from the market.
Having selected the funnel, you are able to create the landing page to achieve the best results. There are few free templates but you can also get a premium one. There is a much wider selection of premium templates than the free ones. However, some template prices can really surprise if not shock. We could find a template that costs $247. We think it is too much for such expensive service.
ClickFunnels Template Editor
It is very easy to modify any template and create the own one. Additionally, you are able to edit each step in a sales funnel. The landing page constructor really impresses. It has a drag and drop interface so you do not require any coding skills to work with the template. The user is able to edit any element and content by dragging and dropping it to any position in the window. Actually, you can change the position of any template element and then save the changes as the custom template.
So, we can say it safely that ClickFunnels is very easy to use and extremely customizable landing page constructor. It highly simplifies the editing and creating a process so even the complete beginner can cope with the landing page creation.
Reporting and optimization tools on ClickFunnels
ClickFunnels allow controlling the funnels statistics without any efforts. You will not require any third party services to get all the details.
If something is going wrong, ClickFunnels provides the recommendations how to solve the issue. So if you are not a specialist, it will not be a problem for you to dive into the process.
ClickFunnels also provides a great split testing capabilities. you can create several landing pages and then compare which one of them is working better. you will not require any additional plugins or tools, as they are built-in. You are able to control every mouse click.
ClickFunnels Integration options for Automatic Sales Funnel
Besides the huge amount of provided services, ClickFunnels provides the integration with a lot of third-party services. Also, you are able to connect your landing page to WordPress website. You are able to integrate any payment processors, analytical tools, email and messaging tools, as well as many other services.
ClickFunnels : Marketing & Funnel System Pricing
This is the most expensive offer in the list. However, even the basic plan provides almost all the features instead of limited access provided by its competitors. There are two pricing options:
- ClickFunnels: $997 per year (includes 20 funnels, 100 pages, and 20,000 unique visitors).
- Full ClickFunnels Suite: $2,997 per year (no limitations plus additional tools like Actionetics autoresponder and the Backpack affiliate marketing).
Additionally, ClickFunnels provides 14 days trial period. Please don’t forget to prolong the subscription because your pages will not be available.
Conclusion on the alternative for Leadpages vs Clickfunnels vs Optimizepress: which service suits you best?
So we were able to compare free most popular landing page constructors on the market. Which one of them will suit you the best? In fact, it directly depends on your needs.
ClickFunnels provides the widest range of features otherwise it is the most expensive. It helps you to achieve the sales funnel you selected at the very beginning to step by step. We advise it for those who like the complex solutions
OptimizePress is the best option for those who already have a WordPress website and doesn’t want to get another account to launch the landing page. Another advantage is that pricing option is one time instead of regular subscription fees.
Leadpages is the best solution for beginners who do not require a lot of features but want user-friendly interface and advanced capabilities for the affordable price.
No matter which service you are going to use, each of them will definitely help to expand your business capabilities and push up your sales.